WooCommerce Customer Accounts: How to Manage Them in Your Store

? If you’re looking for the most up-to-date information on WooCommerce customer accounts, this guide has your back.

We’ll walk you through how to:

• Add customer account creation to the checkout.
• Allow customers to log in to an existing account at checkout.
• Include guest checkout options.
• Allow customers to create an account on a registration page.
• How to customize and use the ‘My Account’ page.

WooCommerce customer accounts allow customers direct access to their order history, payment methods, and addresses and manage their orders. These are essentially like their own private dashboard, allowing them to complete online store purchases easily.

This tutorial will help you understand how new users experience your WooCommerce store. This can be key in creating an easier-to-use website that allows for more sales.

All of this begins at your default WooCommerce checkout, which can now be customized with login options for easier usage.

WooCommerce customer accounts at the checkout

Store owners will usually place the customer account creation option on the checkout page of their website. While the reason for this might not seem obvious initially, it becomes a lot more apparent when you consider the usual customer experience process followed by buyers.

Most people who visit an online store will not try to log in immediately. Instead, they will browse the website, adding WooCommerce products to their carts. It will only be during checkout that they will stop browsing.

This is why checkout pages are the best places to introduce account creation. Their new account will help them manage and track their order. This is perfect as they are about to complete their first purchase on your website.

How to enable account registration at checkout

Getting a guest user to create their own account is relatively simple with WooCommerce.

1. Visit your WordPress dashboard. On the left-hand side, select the option WooCommerce.
2. Go to WooCommerce settings.
3. Select the Accounts & Privacy tab.
4. Make sure there is a check in the checkbox next to Allow customers to create an account during checkout.

These four simple steps can transform your WordPress site by allowing you to provide customer login options for visitors and new customers.

If you want to take this a step further and make your checkout page more intuitive and easy to use, Flux Checkout for WooCommerce will be your ally.

Flux Checkout for WooCommerce allows you to manage the flow of your checkout pages and the required information boxes. By simplifying the look of your page with Flux Checkout, you can ensure that your pages are beautifully designed and simple to use.

Allow customers to log into an existing account during checkout

Account creation is useful for customers who have bought from your WooCommerce site previously. Once an account is created for a new customer, they can see their order history, order the same products again, track their order, and more.

So when on your checkout page, customers should be able to log in to their existing account. This WooCommerce login option can be used with WooCommerce’s default settings.

How to use add user login to the checkout:

• To allow user login, you will need to go to WooCommerce > Settings > Accounts & Privacy.
• From there, check the box that reads, Allow customers to log into an existing account during checkout.

Once that box is enabled, the option will be available during checkout.

How to improve the way this looks with Flux Checkout for WooCommerce

If you want to change how this looks, you will need to use the WooCommerce plugin Flux Checkout for WooCommerce. This plugin helps simplify the look of your checkout page by creating a more interactive and simple flow that directs your customers toward completing their purchases.

? While the level of simplicity you need for your checkout page is not something you might have previously considered, the reality is that 17% of US online shoppers have previously abandoned their cart if they thought the checkout page was too complicated.

Why is designing your checkout page important?

? On the other hand, a smartly designed page could help your ecommerce site increase its conversion rate by 35.26%.

The higher the conversion rate, the higher the earning potential of your store will be.

There is, in reality, nothing easier for users than knowing that whenever they want to make a purchase. They can log in through their account and not have to add any more information during checkout.

Once account login is enabled, you can either add it as its own separate checkout page or as a small section that invites them to log in to their account.

Allow customers to create an account during checkout (extra options)

The checkout page is perfect for new users, to draw them in. Users who have reached the checkout page will have internally already committed themselves that they would proceed with the purchase.

While some might say that asking them to register for an account during this stage could worsen the flow of your checkout page, that doesn’t necessarily need to be the case.

Having your login or account creation option during the checkout rather than after ensures that you have the customer’s full attention. What’s more, you are dangling in front of them a potential treat. The idea is that if they register today, their next checkout will be faster and smoother.

As they will already be completing the process of adding all their payment methods and details during checkout, they might as well do it through a registration form. This will allow them never to have to do it again, as they will use the login form the next time.

More importantly, this will create a connection with the WooCommerce user. Registering can, in many ways, indicate that they will visit your website again. After all, returning customers are far cheaper in terms of customer acquisition.

How to add account creation during checkout

1. To add account registration, you will need to first go to WooCommerce > Settings > Accounts & Privacy.
2. From there, check the option Allow customers to create an account during checkout.
3. Next, you’ll be able to customize this further by checking any of the following settings:
   • When creating an account, automatically generate an account username for the customer based on their name, surname or email.
   • When creating an account, send the new user a link to set their password

How can Flux Checkout for WooCommerce help improve account creation on the checkout page?

Flux Checkout for WooCommerce can be key in helping user registration become a central part of your website. As far as widgets go, this is the one that can help better both the visual appearance and the functionality of your checkout page.

Flux Checkout also means that certain checkout fields can be either automatically filled out or simplified. As a result, when a user has registered an account with your score, they can cruise through placing an order with a few simple clicks.

Because of the multi-step checkout process, the account creation page is simply a part of the checkout. As a result, it does not take users to a different page that could distract them. This is key if you want to ensure that WooCommerce registration is a natural part of your online store.

Allow customers to place orders without an account (guest checkout)

? While account registration has many benefits, you should not force users to log in or register. Currently, around 43% of users prefer to check out as guests.

For ecommerce stores, this could mean more abandoned carts, as customers will not want to be forced into registering.

? Around 24% of users have stated that they have abandoned a cart because of being forced to make an account.

How to add the guest checkout option?

1. To add account registration, go to WooCommerce > Settings > Accounts & Privacy.
2. From there, check the option Allow customers to place orders without an account.

How can Flux Checkout for WooCommerce help with your checkout page?

Guest checkout, therefore, can be key in helping you reduce your cart abandonment rate. With Flux Checkout adding guest checkout to your website becomes easy. Depending on the flow of the checkout page you have created, you might be able to provide the guest option in different ways.

In multi-step checkout processes, which tend to work best, the guest checkout can work as an option next to account creation. If you have made checkout one continuous page, then the guest option can be at the top. In either case, the option should be easily noticeable by other users.

When customizing your checkout pages, fast checkout is the most important thing. A process that can easily be followed even by users who don’t have a lot of experience is more important than account registrations. This is why your checkout page should be focused on simplifying the process and not forcing user login and account creation.

Customer account creation on a registration page

The checkout pages might be one of the best places for adding an account creation form, but they are not the only place where they should appear. Having a dedicated registration page or login page on your website is a good idea. This will allow customers to register in their own time.

This can be particularly useful for customers who are shopping around or want to create a wishlist of the items they want to buy. A custom registration page can also allow them to create a complete user profile.

In general, enabling a customized registration page requires you to follow the same process as a checkout registration page.

How to enable customer account creation on a registration page

1. From the WordPress Dashboard, select WooCommerce > Settings > Accounts & Privacy.
2. In the Accounts & Privacy tab, you will want to check the box next to Allow customers to create an account on the ‘My Account’ page.

Customizing your registration page

When creating a custom registration page for users to fill out, the information you request and the formatting will depend entirely on your needs.

If you offer B2C and B2B sales, this would be a good place to have customers select their user role. You must have a relevant plugin to allow customers to choose user roles. We recommend User Role Editor.

When it comes to your registration page, there is one thing more important than everything else. Your registration form will need to be available on your ecommerce store menu. If you forget to add the option to the menu, then users won’t be able to locate the registration form. As a result, you won’t benefit from having created one in the first place.

Using the My Account page

When it comes to user account management, the most important page is the My Account Page. Customers can use this page to track their orders, view their order history and manage their information.

When customizing your WooCommerce account pages, you want to make them as clear and easy to use as possible. Customers should be able to easily locate previous purchases as this could allow them to repurchase items they liked. It will also help them with any problems they might have with their account or orders.

With the right plugin, you can customize the My Account page to show only specific content to specific users. The plugin to help you achieve this is WooCommerce Account Pages.

With this WordPress plugin, you’ll be able to add new pages or tabs to the My Account page and customize the contents of each depending on the customer’s user role.

Get to grips with WooCommerce customer accounts today

WooCommerce customer accounts are a useful tool for your WooCommerce store. They give users more options for tracking and managing their orders, which is particularly helpful for those users who frequently make purchases. It can also help improve the product recommendations for each user based on previous purchases.

So if you’re looking to make the most out of customer accounts on your WooCommerce store, make it easier for customers to create them with the help of the plugin Flux Checkout for WooCommerce.